How They Make Money

How They Make Money

📊 PRO: This Week in Visuals

AAPL META SAMSUNG ASML V MA LVMH UNH SAP LRCX IBM AXP KLAC BA GEV TXN T VZ NOW LMT SBUX UPS GM SNDK SOFI LUV AAL APPF

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App Economy Insights
Jan 31, 2026
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Welcome to the Saturday PRO edition of How They Make Money.

Over 280,000 subscribers turn to us for business and investment insights.

In case you missed it:

  • 💻 Microsoft: Workflow Wars

  • 🚖 Tesla: Promises Under Pressure


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Today at a glance:

  1. 📱Apple: The Supercycle Arrives

  2. 🕶️ Meta: The AI Bet Pays Off

  3. 📱 Samsung: Memory Supercycle

  4. 🔬 ASML: €13 Billion Surprise

  5. 💳 Visa: Services Power the Beat

  6. 💳 Mastercard: The Services Moat

  7. ✨ LVMH: Stabilizing Signs

  8. 💼 UnitedHealth: The Hard Reset

  9. ☁️ SAP: Backlog Shock

  10. 🧠 Lam Research: The $135B Supercycle

  11. 🌐 IBM: Big Blue Momentum

  12. 💳 Amex: The Cost of Premium

  13. 🔬 KLA: Supply Constraints

  14. 🛩️ Boeing: Production Pivot

  15. ⚡ GE Vernova: The Grid Supercycle

  16. ⚙️ Texas Instruments: Catching the Upswing

  17. 📞 AT&T: The Convergence Payoff

  18. 📱 Verizon: The Schulman Turnaround

  19. 🧑‍💻 ServiceNow: The AI Paradox

  20. 🛰️ Lockheed Martin: The Missile Boom

  21. ☕️ Starbucks: Ahead of Schedule

  22. 📦 UPS: Trading Volume for Value

  23. 🚗 GM: The Great ICE Pivot

  24. 💾 Sandisk: AI Supercycle

  25. 🏦 SoFi: The Billion-Dollar Breakout

  26. 🛩️ Southwest: Cleared for Ascent

  27. 🦅 American Airlines: Turbulence & Tailwinds

  28. 🏡 Appfolio: Agentic AI Lift

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1. 📱Apple: The Supercycle Arrives

Apple delivered the blockbuster quarter it promised and then some, reporting revenue growth of 16% Y/Y to $143.8 billion ($5.2 billion beat) and record EPS of $2.84 ($0.17 beat).

The results were powered by staggering demand for the iPhone 17 lineup, which drove iPhone revenue up 23% to $85 billion, crushing the $78 billion consensus. The installed base hit a new milestone of over 2.5 billion active devices.

Services also continued their steady ascent, hitting a record $30 billion (+14% Y/Y). While Mac and Wearables were softer, the core iPhone engine is firing on all cylinders, with premium Pro models accounting for 52% of US sales (up from 39% last year).

The biggest surprise was the massive resurgence in China, where revenue surged 38% Y/Y to $25.5 billion, completely reversing recent declines.

Chart preview
Source: Fiscal.ai

Looking ahead, management guided for Q2 revenue growth of 13%–16% Y/Y, well above the 10% Wall Street consensus. This bullish outlook comes despite ongoing supply constraints on 3-nanometer chips and rising memory prices, which CEO Tim Cook flagged as a growing margin headwind. To maintain momentum, Apple confirmed a partnership with Google to use Gemini for upcoming Siri enhancements and announced the acquisition of AI startup Q.ai.


2. 🕶️ Meta: The AI Bet Pays Off

Meta delivered Q4 revenue growth of 24% Y/Y to $59.9 billion ($1.4 billion beat) and EPS of $8.88 ($0.66 beat). The core advertising engine is humming. Ad impressions jumped 18% Y/Y, and the average price per ad rose 6%, fueled by AI-driven improvements in targeting and content recommendations. Family Daily Active People (DAP) grew 7% to 3.58 billion.

Crucially, Wall Street’s skepticism from Q3 has morphed into optimism. Investors cheered the results despite a massive hike in the 2026 CapEx outlook, now projected at $115–$135 billion (nearly double the ~$72 billion spent in 2025). This historic spending spree is targeted at building “tens of gigawatts” of data center capacity for the new Meta Compute initiative.

Chart preview
Source: Fiscal.ai

Zuck framed this as the path to Superintelligence, promising a “major AI acceleration” in 2026 with new announcements coming soon. While Reality Labs posted another significant operating loss (~$6 billion), losses are expected to peak this year as resources shift toward successful AI wearables like Ray-Ban Meta glasses.

The Q1 FY26 revenue forecast is $53.5–$56.5 billion (well ahead of the $51.4 billion consensus). With so much momentum and growth accelerating, the market now views Meta’s massive spending as an offensive weapon rather than a reckless gamble.


3. 📱Samsung: Memory Supercycle

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