How They Make Money

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How They Make Money
How They Make Money
πŸ“Š PRO: This Week in Visuals

πŸ“Š PRO: This Week in Visuals

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App Economy Insights
Jul 19, 2025
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How They Make Money
How They Make Money
πŸ“Š PRO: This Week in Visuals
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Welcome to the Saturday PRO edition of How They Make Money.

Over 200,000 subscribers turn to us for business and investment insights.

In case you missed it:

  • 🍿 Netflix: Peak Attention?

  • πŸ“ˆ US Banks Ride the Storm


Premium subscribers get:

  • πŸ“Š Monthly reports: 200+ companies visualized.

  • πŸ“© Tuesday articles: Exclusive deep dives and insights.

  • πŸ“š Access to our archive: Hundreds of business breakdowns.

PRO subscribers get everything PLUS:

  • πŸ“© Saturday PRO reports: Timely insights on the latest earnings.


Today at a glance:

  1. βš™οΈ TSMC: Still Full Throttle on AI

  2. πŸ”¬ ASML: Outlook Cools

  3. πŸ’Š J&J: Guidance Climbs

  4. 🧬 Novartis: CFO Surprise Retirement

  5. πŸ’³ American Express: Record Spending

  6. πŸ₯€ PepsiCo: Searching for Sparkle

  7. πŸ“ˆ Blackrock: $12.5 Trillion in AUM

  8. 🏦 Charles Schwab: Client Momentum

  9. πŸ›©οΈ United Airlines: Flying Through Turbulence


1. βš™οΈ TSMC: Still Full Throttle on AI

Taiwan Semi’s Q2 revenue jumped 44% Y/Y to $30.1 billion, while net profit soared 61% to $12.8 billion, beating estimates thanks to expanding margins. High-Performance Computing (HPC), including AI accelerators, accounted for 60% of total revenue, up from 52% a year ago. Advanced nodes (3nm, 5nm, 7nm) made up 74% of wafer revenue, with 3nm alone rising to 24%, driven by demand from Apple, NVIDIA, and AMD.

Management raised FY25 revenue growth guidance from ~25% to ~30%, citing robust AI momentum and CoWoS capacity expansion (advanced packaging). Q3 revenue is expected at $32.4 billion, but unusually, Q4 is forecasted to decline sequentially, raising questions about tariff-related order pull-ins despite management's reassurances. TSMC is pressing ahead with its $38–42 billion Capex plan, accelerating US expansion in Arizona amid geopolitical uncertainty. No customer behavior changes have been observed, but caution remains around policy risk and currency headwinds.


2. πŸ”¬ ASML: Growth Doubts Loom

ASML, the largest European tech company, grew net sales 23% Y/Y to €7.7 billion (€200 million beat) and EPS was €5.90 (€0.75 beat). Bookings rebounded to €5.5 billion (€1.3 billion beat), including €2.3 billion in EUV orders. Gross margin held steady at 54%, helped by a High-NA system delivery (the most advanced machines) and upgrade mix.

Management reaffirmed full-year 2025 guidance for ~15% revenue growth and ~52% gross margin, but struck a more cautious tone on 2026. CEO Christophe Fouquet cited β€œincreasing macro and geopolitical uncertainty,” warning that growth next year is no longer a given. Tariff concerns loom large, especially for US-bound shipments, imported materials, and potential retaliatory measures.

While AI-related demand remains strongβ€”driving a projected 30% Y/Y jump in EUV salesβ€”ASML’s visibility into customer spending has dimmed. China still represented 27% of system revenue, behind Taiwan at 35%. With rising external risks and a narrowed growth forecast, investor focus is shifting from EUV momentum to policy fallout. Most analysts remained bullish long-term after the call.


3. πŸ’Š Johnson & Johnson: Guidance Climbs

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