How They Make Money

How They Make Money

📊 PRO: This Week in Visuals

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App Economy Insights
Nov 01, 2025
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Welcome to the Saturday PRO edition of How They Make Money.

Over 240,000 subscribers turn to us for business and investment insights.

In case you missed it:

  • 🔎 Google’s NVIDIA Moment?

  • 💻 Microsoft + OpenAI’s Wild Ride


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Today at a glance:

  1. 📱Apple: Blockbuster Holiday Forecast

  2. 🕶️ Meta: Revenue Soars Alongside Spending

  3. 💊 Eli Lilly: GLP-1s Defy Headwinds

  4. 💳 Visa: Global Spending Stays Strong

  5. 💳 Mastercard: Differentiated Services

  6. 📱 Samsung: Chip Profit Soars

  7. 💊 AbbVie: Immunology Booms

  8. 💼 UnitedHealth: Reset in Motion

  9. 🦠 Merck: Growth Drivers Sputter

  10. 🧑‍💻 ServiceNow: AI Fuels Blowout

  11. 🛩️ Boeing: 777X Slips Again

  12. 🏝️ Booking: Momentum Improves

  13. 📱 Verizon: Broadband Still the Engine

  14. 🔬 KLA: China Rules Bite

  15. 🤝 Mercado Libre: Brazil Squeezes Margins

  16. 💡 Cadence: AI Drives Beat

  17. 📈 Coinbase: Derivatives Surge

  18. 👾 Roblox: Losses Overshadow Bookings

  19. 🍪 Mondelez: Peak Cocoa Costs

  20. ☁️ Cloudflare: Net Retention Rebounds

  21. 📦 UPS: Cost Cuts Stoke a Turnaround

  22. 💳 Fiserv: Massive Miss Triggers Reset

  23. 💳 PayPal: Agentic Commerce Boost

  24. 🌯 Chipotle: Consumer Pullback

  25. ☁️ Atlassian: AI & Cloud Migration Boost

  26. 👽 Reddit: Profitability Surges

  27. 👟 Adidas: Brand Heat Overcomes Tariffs

  28. 🍫 Hershey: Cocoa Pressures Ease

  29. 🏦 SoFi: Records Keep Falling

  30. 🌭 Kraft Heinz: Guidance Cut Again

  31. 📊 Confluent: Flink Takes Off

  32. 📦 Etsy: Changing Guard

  33. 🏡 Appfolio: Margins Pinched


1. 📱Apple: Blockbuster Holiday Forecast

Apple’s September quarter (fiscal Q4 FY25) revenue rose 8% Y/Y to $102.5 billion ($220 million beat) with EPS of $1.85 ($0.08 beat). Results were driven by a record Services quarter, though iPhone sales were slightly below consensus.

  • 📱 iPhone sales grew 6% Y/Y to $49.0 billion ($1.0 billion miss). While this reflects Q3’s pull-forward we previously discussed, management cited supply constraints on new iPhone 17 models as the primary limiting factor amid “very strong demand.”

  • 💻 Mac sales were also a bright spot, rising 13% Y/Y to $8.7 billion.

  • 💳 Services grew 15% Y/Y to a record $28.8 billion ($600 million+ beat), crossing the $100 billion annual revenue mark for the first time and continuing to boost Apple’s margin profile.

Despite a $1.1 billion tariff hit on costs (in line with guidance), Gross margin improved slightly at 47%, aided by the revenue mix.

Geographically, China was a weak spot, down 4% Y/Y, though other regions set records.

Source: Fiscal.ai

The muted Q4 was completely overshadowed by Apple’s blockbuster Q1 guidance:

  • Total Revenue: 10%-12% Y/Y growth (far above consensus).

  • iPhone Revenue: Double-digit Y/Y growth.

  • China: Expected to return to growth.

  • Tariff Costs: Expected to rise to $1.4 billion.

Management highlighted that the strong outlook is supported by heavy R&D investment in AI and Apple Intelligence, which is now driving higher operating expenses. The record Q1 forecast signals powerful demand for the new product cycle, calming any fears of a slowdown.


2. 🕶️ Meta: Revenue Soars Alongside Spending

Meta posted another blowout quarter on the top line, with Q3 revenue surging 26% Y/Y to $51.2 billion ($1.8 billion beat). However, GAAP EPS plummeted to $1.05, massively missing estimates due to a one-time, non-cash $15.9 billion income tax charge related to a new US tax law. Excluding the charge, EPS would have been $7.25, easily beating consensus.

Ad strength remained exceptional, with impressions up 14% Y/Y and average price per ad climbing 10%. Daily active people across the Family of Apps rose 8% Y/Y to 3.54 billion. The core business is firing on all cylinders, funding Meta’s accelerating AI ambitions.

But Wall Street didn’t cheer. The stock slid as AI ambition met cold, hard spending math. Management raised its 2025 CapEx outlook slightly to $70-$72 billion (tightening the bottom end from $66 billion). The real sticker shock came from guidance beyond that: 2026 CapEx will be “notably larger” and total expenses will grow at a “significantly faster percentage rate.”

Source: Fiscal.ai

Zuck doubled down on “aggressively” front-loading AI infrastructure investments to pursue Superintelligence, shaking investor confidence about near-term returns. While Q4 revenue guidance ($56-$59 billion) was strong (+22% Y/Y on the high-end), the open-ended commitment to accelerating AI spending overshadowed the impressive core business performance.

If you’re feeling déjà vu, you’re not alone. Meta faced the same skepticism when it poured billions into the Metaverse. The stock took a hit back then, too — until strong execution turned sentiment around.


3. 💊 Eli Lilly: GLP-1s Defy Headwinds

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