How They Make Money

How They Make Money

📊 PRO: This Week in Visuals

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App Economy Insights
May 10, 2025
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Welcome to the Saturday PRO edition of How They Make Money.

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In case you missed it:

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Today at a glance:

  1. 🇩🇰 Novo Nordisk: GLP-1 Challenges

  2. 🚖 Uber: Soft US Travel

  3. 🛍️ Shopify: Tariff Headwinds

  4. 🤝 MercadoLibre: Argentina Rebounds

  5. ⚙️ ARM: Licensing Delays

  6. 🌐 Arista Networks: AI Demand Surges

  7. 📱 AppLovin: Ad Tech Momentum

  8. 🔒 Fortinet: Services Slowdown

  9. 🏨 Marriott: Softening US Demand

  10. 📈 Coinbase: Slowing Volume

  11. 🏈 Flutter: March Madness Setback

  12. 🇰🇷 Coupang: Margin Machine

  13. ☁️ Cloudflare: Largest-Ever Contract

  14. 🚙 Ford: Tariff Uncertainty Looms

  15. ⚽ Electronic Arts: EA SPORTS Rebound

  16. 📢 HubSpot: AI Momentum Continues

  17. 🐶 Datadog: AI-Powered Expansion

  18. 📺 The Trade Desk: Kokai Powers Growth

  19. 🍞 Toast: Enterprise Wins Fuel Growth

  20. ✈️ Expedia: US Travel Softens

  21. 🌎 Global Payments: Worldpay Acquisition

  22. 📌 Pinterest: Ad Resilience

  23. 👑 DraftKings: Mixed Quarter

  24. 🌈 Affirm: Nearly Profitable

  25. 🏠 Zillow: Rentals Shine

  26. 💻 Paycom: Automation Pays Off

  27. 🗞️ New York Times: 15M Subs by 2027

  28. 🔥 Match Group: Payers Decline

  29. 🚘 Lyft: Expanding in Europe

  30. 🚲 Peloton: Decline Continues

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1. 🇩🇰 Novo Nordisk: GLP-1 Challenges

Novo Nordisk’s Q1 revenue rose 19% Y/Y to DKK 78.1 billion ($11.9 billion), driven by a 67% surge in obesity drug sales to DKK 18.4 billion, though Wegovy sales fell short of estimates, down 13% sequentially to DKK 17.4 billion. Operating profit increased 22% to DKK 38.8 billion, but the company lowered its 2025 outlook due to competition from compounded GLP-1 drugs, now expecting revenue growth of 13% to 21% (from 16%-24%) and operating profit growth of 16% to 24% (from 19%-27%).

Management emphasized that the recent FDA ban on compounded semaglutide, effective May 22, could boost branded sales in the second half of 2025. CFO Karsten Munk Knudsen projected a sales rebound for Wegovy following new distribution deals with CVS Health and telehealth providers like Hims & Hers. Despite the guidance cut, investors anticipate a recovery in GLP-1 demand amid reduced competition from copycat versions.


2. 🚖 Uber: Soft US Travel

Uber’s Q1 revenue rose 14% Y/Y (or +18% in constant currency) to $11.5 billion, missing estimates by $90 million. Gross bookings of $42.8 billion also fell short of the $43.1 billion consensus, with weaker US inbound travel and currency headwinds weighing on mobility. Adjusted EBITDA of $1.87 billion (+35% Y/Y) beat expectations, while operating income surged to $1.2 billion from $172 million a year ago, driven by cost efficiencies. Revaluations of investments added $51 million to net profit.

Trips continued to grow at a faster pace than the user base, showing rising engagement. While rideshare revenue growth slowed, delivery accelerated, and both segments expanded take rates. Adjusted EBITDA was 4.4% of gross bookings, up from 3.7% a year ago — a record high. Uber also announced a $700 million acquisition of Turkey’s Trendyol Go, the same day DoorDash revealed plans to buy Deliveroo ($3.9 billion) and SevenRooms ($1.2 billion), underscoring the rapid consolidation in delivery — a winner-takes-most market. Meanwhile, Waymo robotaxis now account for 20% of Uber rides in Austin as the autonomous vehicle push ramps up.

Looking ahead, Uber guided for Q2 bookings of $46.5 billion at the midpoint or up 18% in constant currency ($0.6 billion beat), showing no slowdown sequentially. Adjusted EBITDA is expected to reach ~$2.07 billion, reflecting 29% to 35% growth.


3. 🛍️ Shopify: Tariff Headwinds

Shopify’s Q1 revenue rose 27% to $2.36 billion ($30 million beat). It was the eighth quarter of revenue growth over 25% if we exclude the logistics business divestment. Gross merchandise volume increased 23% to $74.75 billion, narrowly missing estimates.

The quarter was impacted by an unrealized equity investment loss of ~$1 billion after a rough Q1 with tariffs impacting the stock price of Affirm, Global-E, and Klaviyo. Excluding this, net profit would have been $226 million. Free cash flow margin improved to 15%, up from 12% last year.

Looking ahead, Shopify expects Q2 revenue growth in the mid-20% range, in line with Q1, but gross profit margins are expected to contract slightly due to the revenue mix favoring Merchant Solutions. As a result, Q2 gross profit growth is expected in the high-teens percentage range, below the 20% consensus.

Shopify President Harley Finkelstein acknowledged potential tariff impacts from the expiration of the “de minimis” loophole, which previously allowed shipments under $800 to enter the US duty-free. While Shopify stated only 1% of GMV is directly affected by the change, analysts remain cautious amid ongoing trade uncertainty and cost pressures for small- and medium-sized merchants sourcing from China.


4. 🤝 MercadoLibre: Argentina Rebounds

MercadoLibre’s Q1 revenue surged 37% Y/Y (+64% in constant currency) to $5.9 billion ($420 million beat). Net income rose to $494 million ($9.47 per share and $1.47 beat), driven by robust growth in Argentina (+125% Y/Y) as trade barriers eased and consumer demand soared. Brazil and Mexico remained strong, with revenue up 41% and 51% Y/Y, respectively.

Commerce revenue rose 32% to $3.3 billion, while Fintech revenue climbed 43% to $2.6 billion, with total payment volume reaching $58.3 billion (+43%). The credit portfolio jumped 75% Y/Y to $7.8 billion, fueled by expanded consumer lending in Argentina.

Operating margins expanded to 13% despite ongoing investments in logistics and digital banking. The company plans to invest $13.2 billion this year, including a new fulfillment center in Texas to streamline cross-border shipping.

Despite Trump-era tariffs weighing on import volumes from Chinese merchants, MercadoLibre’s management remains bullish, citing 85% of Latin American transactions still occurring offline as a major growth opportunity.

Looking ahead, MercadoLibre remains focused on growing its ecosystem, particularly in underpenetrated markets like Chile, where its new consumer credit feature is gaining traction.


5. 📱 AMR: Licensing Delays

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