How They Make Money

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How They Make Money
๐Ÿ“Š PRO: This Week in Visuals
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๐Ÿ“Š PRO: This Week in Visuals

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App Economy Insights
Mar 15, 2025
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How They Make Money
How They Make Money
๐Ÿ“Š PRO: This Week in Visuals
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Welcome to the Saturday PRO edition of How They Make Money.

Over 190,000 subscribers turn to us for business and investment insights.

In case you missed it:

  • ๐ŸŒ€ Oracle: AI-Powered Expansion

  • โ˜๏ธ CoreWeave IPO: Key Takeaways


  • ๐Ÿ“ง Free members get our Friday articles and sneak peeks.

  • ๐Ÿ’Œ Premium members receive monthly reports with 200+ companies visualized, one extra weekly article, and access to our archive.

  • ๐Ÿ’ผ PRO members enjoy everything in Premium, plus our Saturday timely coverage of the most important earnings of the past week.


Today at a glance:

  1. ๐ŸŽจ Adobe: Soft AI Monetization

  2. โœ๏ธ DocuSign: Billings Acceleration

  3. ๐Ÿš™ Stellantis: Searching for Stability

  4. ๐Ÿ” Zscaler: Billings Rebound

  5. ๐Ÿ—๏ธ Procore: Leadership Shift

  6. ๐Ÿค– UiPath: Cautious Guidance

  7. ๐ŸŽฟ Vail Resorts: Cost Focus

  8. ๐Ÿ”ท Rubrik: Accelerating Growth


1. ๐ŸŽจ Adobe: Soft AI Monetization

Adobe's Q1 FY25 revenue grew 10% Y/Y to $5.7 billion ($50 million beat), with adjusted EPS of $5.08 ($0.11 beat). Digital Media ARR rose 13% to $17.6 billion. AI-first products contributed over $125 million in ARR, expected to double by year-end, but remain a small portion of total ARR. The company restructured its reporting into two customer groups:

  • Business Professionals & Consumers (Acrobat, Adobe Express): Subscription revenue up 15% Y/Y to $1.5 billion.

  • Creative & Marketing Professionals (Creative Cloud excluding Express, Experience Cloud): Subscription revenue up 10% Y/Y to $3.9 billion.

Despite the Q1 beat, Adobe left FY25 revenue guidance unchanged, falling short of expectations. While analysts see more upside in AI monetization, there is still a lot to prove, alongside concerns over competition from Canva (graphic design) and Figma (workflows). With shares falling post-earnings, investors are looking to next week's Adobe Summit for clarity on AI-driven growth.


2. โœ๏ธ DocuSign: Billings Acceleration

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