The World Cup turns a non-profit into a $13 billion machine
informative writeup
What stood out to me is how dependent FIFA still is on media rights. People think tickets and merchandise drive the business, but broadcasting is the real engine behind the entire World Cup machine.
ticket prices are ridiculous
informative writeup
What stood out to me is how dependent FIFA still is on media rights. People think tickets and merchandise drive the business, but broadcasting is the real engine behind the entire World Cup machine.
ticket prices are ridiculous