How They Make Money launched 3 years ago.
When I moved from France to San Francisco to pursue an international career in corporate finance, I had no idea my side project would one day reach millions.
📊 Breaking down businesses has always been my passion. At first, I shared my work online with just a few readers as a way to connect with visual thinkers like you.
But very quickly, something clicked.
People wanted real context on how businesses actually make money, in plain English, with easy-to-grasp visuals. So I kept writing. Every week. Rain or shine.
3 years later:
Our community has grown to over 240,000 members.
Coverage has expanded to 300+ visuals updated quarterly (3× since 2022).
Our library now includes hundreds of articles, deep dives, investing tips, and breakdowns to help you save time and better understand what shapes the market.
As part of this new milestone, I wanted to share a quick heads-up.
The price of Premium is going up soon
To reflect the massive expansion in coverage and value, we're increasing the price of Premium, starting October 1 for new members.
Monthly plan: From $19 to $29/month.
Annual plan: From $119 to $199/year.
Lock in your rate. Forever.
As a thank-you for being an early reader, I have good news.
If you upgrade before the end of September, you can lock in the current $119/year rate for life. This means you’ll save $80 every single year, for as long as you remain a member.
What you get with Premium
✅ An additional weekly article to get a consistent edge.
✍️ Full access to our Premium library to get instant insights.
📊 200+ companies visualized quarterly to stay on top.
🔎 Industry breakdowns to connect the dots.
With Premium, you're getting the clarity and context to make better decisions.
TL;DR
Upgrade by Sep 30 → Lock in $119/year (best value).
Upgrade after Oct 1 → The new price og $199/year applies.
Quick Q&A
What if I cancel and come back later? You’d rejoin at the higher price.
If I switch to annual now, will renewals stay $119? Yes, as long as you remain a member.
This is your chance to get Premium at $119/year before the price goes up.
Happy investing!
Bertrand
PS: You have seven days. Don’t wait.
👉 Upgrade before September 30 and secure the current rate forever before the price increases next week.