Fantastic read, thanks. What's also v. interesting is the increasing appeal of F1 to a female audience - 40% of global F1 fans were women in 22/23, up 8% from 2017. Huge increase!
Thank you, Jason! Agreed. The YouGov Sports Whitepaper 2023 said that 46% of Drive to Survive fans were female, so it's definitely a major factor in F1's growing female audience.
Excellent presentation. Since I found out about this substack, I have been hanging around. You just answered my years-long question about formula1 economics. Thanks
Awesome 👌🏻 very insightful read. Thank you
That's fantastic to hear, Sean! 🙏
Great read
Thank you, Noah!
Fantastic read, thanks. What's also v. interesting is the increasing appeal of F1 to a female audience - 40% of global F1 fans were women in 22/23, up 8% from 2017. Huge increase!
Thank you, Jason! Agreed. The YouGov Sports Whitepaper 2023 said that 46% of Drive to Survive fans were female, so it's definitely a major factor in F1's growing female audience.
A lot of super interesting info well presented. Awesome.
Thank you, Robert! That's fantastic to hear 🙏
Excellent presentation. Since I found out about this substack, I have been hanging around. You just answered my years-long question about formula1 economics. Thanks
Thank you so much! Glad it was helpful.