Fantastic read, thanks. What's also v. interesting is the increasing appeal of F1 to a female audience - 40% of global F1 fans were women in 22/23, up 8% from 2017. Huge increase!
Thank you, Jason! Agreed. The YouGov Sports Whitepaper 2023 said that 46% of Drive to Survive fans were female, so it's definitely a major factor in F1's growing female audience.
Excellent presentation. Since I found out about this substack, I have been hanging around. You just answered my years-long question about formula1 economics. Thanks
Awesome 👌🏻 very insightful read. Thank you
That's fantastic to hear, Sean! 🙏
Great read
Thank you, Noah!
Fantastic read, thanks. What's also v. interesting is the increasing appeal of F1 to a female audience - 40% of global F1 fans were women in 22/23, up 8% from 2017. Huge increase!
Thank you, Jason! Agreed. The YouGov Sports Whitepaper 2023 said that 46% of Drive to Survive fans were female, so it's definitely a major factor in F1's growing female audience.
A lot of super interesting info well presented. Awesome.
Thank you, Robert! That's fantastic to hear 🙏
Excellent presentation. Since I found out about this substack, I have been hanging around. You just answered my years-long question about formula1 economics. Thanks
Thank you so much! Glad it was helpful.
Always love these types of posts! Most people don’t realise how much goes into the “behind the scenes” of F1
Great summary of a business model of F1.